From Newcomers to Franchise Owners: A Family’s Journey Through Home Services
How One Mom Turned Franchising Into Stability and Success
When Cristina Romero moved to the United States with her family, she wasn’t just starting over—she was building a future. With three children depending on her, stability became her driving force.
That pursuit led her and her husband to explore business ownership, ultimately choosing franchising as their pathway forward. Without prior experience navigating U.S. business regulations, they needed a model that offered structure, guidance, and clarity.
Franchising provided exactly that.
In 2020, they launched their first Bath Tune-Up business in Texas. Within a year, they expanded into two Kitchen Tune-Up territories, quickly establishing themselves in the competitive home remodeling market.
Their decision paid off. Their projects began gaining recognition, including a nationally awarded renovation and internal franchise system accolades that highlighted their execution and quality.
Why They Bet on Home Remodeling
For Romero and her husband, the decision wasn’t random—it was strategic.
They wanted a business that would remain stable regardless of economic conditions. Home services stood out because homeowners consistently invest in improving their living spaces, whether during economic growth or downturns.
The couple also recognized how their skill sets complemented each other. While Romero focused on client relationships, marketing, and operations, her husband brought hands-on construction experience.
That balance became one of their biggest advantages.
The Reality of Building a Business as a Mom
Behind the growth was a demanding reality.
Romero wasn’t just running a company—she was managing a household, raising three children, and building a business from scratch. With her husband frequently traveling during the early stages, she carried the full operational load.
Her days were tightly structured. Mornings started with school routines, followed by client meetings and project coordination. Afternoons were dedicated to her children, while evenings often meant returning to work after everyone was asleep.
Language barriers added another layer of complexity. Learning industry-specific terminology and building confidence in client conversations required constant effort. On job sites, she worked to establish authority and credibility in an environment where she often stood out.
But consistency changed everything.
Over time, she built a strong team, refined her systems, and gained the trust of both clients and contractors.
The Rise of Women Entrepreneurs in Franchising
Romero’s story reflects a much larger movement.
Women are increasingly choosing franchising as a pathway into entrepreneurship. With built-in systems and support, franchises offer a lower-risk entry point compared to starting from scratch.
This shift is reshaping industries, including home services, where more women are stepping into leadership roles and driving growth.
Turning a Business Into a Family Legacy
Today, the business has evolved into a true family operation.
Her husband has joined full-time, strengthening their ability to scale and manage projects. Together, they operate as a team—combining technical expertise with client-focused service.
Even their children are part of the journey. From attending events to interacting with customers, they’re learning valuable skills early—especially in communication and sales.
For Romero, the impact goes beyond revenue.
It’s about creating security, building something meaningful, and showing her children what’s possible through hard work and determination.
