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Marketing KPI Sheet
PAID ADS KPIs
| Cost Per Acquisition (CPA) / Customer Acquisition Cost (CAC) |
| Cost Per Click (CPC) |
| Cost Per Conversion (CPC) |
| Cost Per Lead (CPL) |
| Cost Per Millenia (CPM) |
Landing Page KPIs
| Page Views |
| Bounce Rate |
| Opt-in Rate |
| Cost Per Click (CPC) |
| Cost Per Conversion (CPC) |
| Average Order Value |
| Total Revenue |
Customer Data
| Sales Conversion Rate |
| Retention Rate |
| New vs. Recurring Revenue |
| Customer Lifetime Value (CLTV) |
| Length of Sales Cycle |
| Average Order Value |
Lead Conversion
| Total Leads per Channel |
| Lead to Customer % |
Total MQLs (Marketing Qualified Leads) |
| Total SQLs (Sales Qualified Leads) |
| Time to Conversion |
| Customer Lifetime Value (CLTV) |
Email Marketing
| Email Delivery % |
| Email Open Rate |
| Unique Link Click % |
| Unsubscribe Rate |
AI Tools
| Chatbots (ChatGPT, Claude 2, Bing AI) |
| Content creation (Jasper, Copy.ai, Anyword) |
| Grammar checkers and rewording tools (Grammarly, Wordtune, ProWritingAid) |
| Video creation and editing (Descript, Wondershare Filmora, Runway) |
| Image generation (DALL·E 3, Midjourney, Stable Diffusion) |
| Voice and music generation (Murf, Splash Pro, AIVA) |
| Knowledge management and AI grounding (Mem, Notion AI Q&A, Personal AI) |
| Task and project management (Asana, Any.do, BeeDone) |
| Transcription and meeting assistants (Fireflies, Airgram, Krisp) |
| Scheduling (Reclaim, Clockwise, Motion) |
| Email inbox management (SaneBox, Mailbutler, EmailTree) |
| Slide decks and presentations (Decktopus, Beautiful.ai, Slidesgo) |
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