Soccer’s Biggest Event Creates Major Opportunities for Franchise Brands
The FIFA World Cup 2026 is creating significant marketing opportunities for restaurant franchises throughout North America. Brands are using loyalty programs, collectible merchandise, limited-time products, game-triggered rewards and watch-party offers to drive customer engagement during the tournament.
Here is a look at how leading restaurant franchises are approaching World Cup season.
McDonald’s
McDonald’s is combining collectibles and food promotions with its FIFA World Cup 26 Meal and Happy Meal. The offer includes a Big Mac or 10-piece Chicken McNuggets served with gold-packaged Big Mac Sauce. Collectible cups feature Christian Pulisic, David Beckham, Ronaldinho Gaúcho, Thierry Henry, Son Heung-Min, Lamine Yamal, Alphonso Davies and Santiago Giménez.
Jason’s Deli
The Deli Dollars Goal Rush campaign rewards members whenever Team USA scores. Participants can unlock bonus loyalty points and complimentary menu items throughout the tournament.
Domino’s
Domino’s has created a promotion tied directly to match action. If a Team USA player receives a red card, the pizza chain will distribute free pizzas.
Auntie Anne’s
The brand’s Pitch Pack includes any two pretzel nugget flavors or mini dogs with two dips. Auntie Anne’s has also introduced soccer-themed scarves and nugget plushies wearing pretzel jerseys.
Baskin-Robbins
The Fútbol Fireworks flavor combines sweet cream soda-flavored ice cream, cherry sherbet, blue raspberry swirls and green apple popping candy. Guests can also order a Fútbol Fireworks Milkshake.
Carvel
Carvel’s Passport to Flavor lineup includes Dubai Decadence, Affogato, Orange Shake made with Fanta, USA Carvelanche and a soccer-themed ice cream cake created specifically for the tournament.
Jamba
Jamba’s Hat Trick Tango smoothie features mango, pineapple and strawberry and remains available through June 30.
Buffalo Wild Wings
Buffalo Wild Wings has developed one of the tournament’s most extensive food promotions. The limited-time menu includes six Around the World sauces, Red Card Punch, Yellow Card Margarita, Michelob ULTRA Beer Towers and the Blazin’ Challenge. Fans can experience all six sauces through the Around the World Dip Flight or pair them with appetizers through the Around the World Sampler.
Dog Haus
Dog Haus has linked pricing directly to game performance. During every World Cup match, draft beer pints become $1 cheaper each time a goal is scored.
The Greene Turtle
Tournament guests can enjoy $4 Truly Wild Berry, $5 tall Michelob ULTRA drafts and $7 tall Stella Artois drafts. Additional offers include $20 NÜTRL and Truly buckets plus burger upgrades featuring a soccer-ball pretzel roll.
TGI Fridays
TGI Fridays is offering matchday bites, shareable platters, Red and Yellow Card Margaritas, a $5 Goooal Shooter and a $7 4-Citrus Mock-Arita.
Bad Daddy’s Burger Bar
The chain is offering 99-cent wings whenever Team USA plays. The dine-in promotion requires a minimum order of six wings.
PrimoHoagies
PrimoHoagies loyalty members receive 50% off a primo-size American hoagie during Team USA matches. The company is also offering 10% off catering trays through July 19.
Mountain Mike’s Pizza
Its $29 Triple Play Bundle includes a large one-topping pizza and a choice of any two menu items from sides, salads, wings or desserts.
Happy Joe’s Pizza & Ice Cream Parlor
Customers who purchase a large pizza during Team USA matches can receive a second large pizza for half off at participating restaurants.
The Halal Guys
The Fan Feast meal serves four to five people and includes protein, rice, pita, toppings and sauce packs through July 19.
Margaritas Mexican Restaurant
As part of its Scratch & Score promotion, customers wearing soccer apparel receive a scratch ticket redeemable for prizes including free guacamole, queso, tacos, branded merchandise, concert tickets and more.
Wingstop
Wingstop’s returning boneless meal deal includes 20 wings, a large fry and two dips through July 19.
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