Jason Smith Turns to 76 FENCE for His Next Growth Venture
After spending much of his career building businesses in real estate, Jason Smith is taking his entrepreneurial experience into a very different industry.
Smith is developing 76 FENCE across Colorado and Wyoming as the franchise company establishes its first presence in the Rocky Mountain region.
His new venture, 76 FENCE Mile High, is starting in the Denver market with service areas that include Evergreen, Littleton and Parker. But opening a local fencing company is only part of the plan.
Smith has also become a Regional Developer for the brand, giving him responsibility for helping 76 FENCE build a larger franchise network across both states.
From Real Estate to Home Services
Smith brings nearly 30 years of business experience to the new venture.
His background includes real estate, sales, marketing, business ownership, customer service and team leadership. Those skills may come from another industry, but many translate directly into a service business.
A fencing company has to generate leads, manage customer relationships, coordinate crews, control project schedules and deliver consistent service. For an entrepreneur experienced in managing people and building relationships, the operational side of the business can be just as important as technical fencing knowledge.
That appears to be part of what attracted Smith to 76 FENCE.
Instead of creating a fencing company from scratch, he can build around an existing franchise platform while concentrating on growth, culture, team development and customer acquisition.
Smith is expected to take a leadership-focused approach to the business rather than personally managing every installation. General Manager Tim Shelton will play an important role in overseeing daily operations.
Shelton brings a background that includes construction operations, installation teams and Google Fiber, providing the local business with additional operational experience as it expands.
A Business Model With Several Customer Markets
Fencing occupies an interesting position within the home services industry because customers purchase it for many different reasons.
For some homeowners, a fence provides privacy. Families may want a secure backyard for children or pets. Other customers are replacing old or damaged fencing, improving curb appeal or defining property boundaries.
The commercial side creates another customer base, while Colorado and Wyoming also have ranches, agricultural properties and larger residential lots that can require more extensive fencing projects.
76 FENCE offers wood, aluminum, steel and vinyl fencing along with installation, repair and related services.
That range gives Smith and future franchise owners multiple ways to generate business within their territories.
Unlike many discretionary home improvements, fencing can also solve practical problems involving security, safety and property management. That makes the category attractive to entrepreneurs looking at service businesses with a broad potential customer base.
Smith Is Building More Than One Territory
What makes Smith’s agreement notable is the scale of his role.
Regional Developers are responsible for helping expand the franchise system within a larger geographic market. Smith will therefore be developing his own business while also helping recruit and mentor franchise owners who could eventually operate additional 76 FENCE territories.
Colorado and Wyoming offer considerable room for that type of development.
Denver and its surrounding communities continue to provide opportunities in the residential service market, while smaller cities, rural communities and commercial markets give the concept additional avenues for expansion.
The two-state development strategy allows 76 FENCE to establish a local leadership structure that understands the market rather than treating the Rocky Mountain region as simply another territory on a national map.
A Long-Term Entrepreneurial Play
Smith moved from northwest Ohio to Colorado in 1998 and has built much of his professional and personal life there.
His connection to the region is one reason this expansion has a longer-term feel than a typical franchise opening.
Smith has talked about creating a business that can grow beyond his direct involvement and potentially become something his family can carry forward. The Regional Developer structure gives him the ability to think beyond one local operation and instead work toward building an organization across a much larger territory.
That mindset is increasingly common among experienced entrepreneurs entering franchising.
Rather than buying themselves another job, they look for systems where they can build management teams, develop multiple revenue opportunities and eventually create an organization that can operate without requiring the owner to handle every daily task.
For Smith, 76 FENCE provides that next platform.
76 FENCE Pushes Further West
The Colorado and Wyoming expansion adds another market to 76 FENCE’s growing national franchise system.
The company supports franchise owners with training, operational systems, marketing assistance and territory protection while focusing on residential and commercial fencing.
Now Smith will be responsible for translating that model to the Rocky Mountain market.
The immediate priority is building 76 FENCE Mile High into a strong Denver-area operation. From there, the larger opportunity will be developing new franchise territories throughout Colorado and Wyoming.
For an entrepreneur transitioning from real estate into home services, it is a significant change of industry—but one built around familiar fundamentals: sales, people, systems, customer relationships and scalable growth.
Discover more about 76 Fence Franchise opportunities.
