Ziebart Strengthens Franchise Network with Gold Shield and Dealer Expansion Strategy
Strong Financial Performance Fuels Growth
Ziebart is advancing its growth strategy following one of its strongest financial years to date. With more than 65 years of experience in automotive appearance and protection, the brand continues to expand globally with over 400 locations and more than 1,000 dealership partners across 37 countries.
Las Vegas Conference Highlights Franchise Success
The company’s annual conference, built around the theme “Double Down on Success,” served as a platform to recognize top-performing franchisees and share strategic priorities. Awards were presented across multiple categories, celebrating excellence in customer experience, operational performance and multi-unit growth.
CEO Thomas A. Wolfe noted that the success of the system is driven by franchisees who consistently deliver high standards across their operations.
Leadership Recognition Across the Network
Zach Mattiacio of the Mattiacio Group was honored with the first-ever Heart of Ziebart Award, recognizing leadership, collaboration and commitment to the franchise community.
The Mattiacio Group remains the largest franchise operator within the network, managing 24 locations across New York, Florida, Indiana and Ohio, with additional development underway. The group also secured nine awards, including Dealer of the Year.
Digital Innovation Enhances Operations
Ziebart introduced the iBart app as part of its technology-driven approach to improving both customer experience and operational efficiency. This tool is designed to support franchisees in managing and scaling their businesses more effectively.
Gold Shield Program Transforms Dealer Integration
The Gold Shield Protection Program represents a significant shift in Ziebart’s partnership model. Dealerships can now deliver Ziebart’s protection services directly within their own operations rather than relying on off-site service providers.
Services offered include fabric protection, leather conditioning and paint protection, all applied using Ziebart products by dealership teams trained through the program.
Expanding Opportunities in a Growing Market
The U.S. automotive aftermarket is projected to reach $435 billion in spending this year, with expectations to exceed $500 billion by 2028. Ziebart’s diversified service offering allows franchisees to tap into this growing demand.
Core services include detailing, paint protection, corrosion prevention, window tinting and Rhino-Linings sprayed-on bedliners, creating multiple revenue streams for operators.
Franchisees Remain Central to Growth
Despite advancements in technology and partnerships, Ziebart continues to rely on its franchisees as the foundation of its success. Their ability to deliver consistent service and scale operations plays a critical role in the brand’s long-term performance.
Learn more about : Ziebart
